wildwonder is a sparkling juice venture backed
start-up producing heritage-inspired sparkling drinks with prebiotic and probiotic health benefits.

  1. Brand book refresh
  2. Social media strategy
  3. Content creation
  4. Copywriting strategy

The problem

wildwonder itself was a relaunch of founder Rosa Li’s former brand, Tea Crush. The world’s first prebiotic and probiotic sparkling drink that infused ancient Chinese wisdom and California flavors.

With its relaunch, the brand had to work hard to regain awareness in the CPG / broader consumer space and market its founding story. How do we promote both the product’s health and wellness benefits and the heritage story?

We decided to create a whole new strategy for the brand’s growth marketing facing.

︎︎︎ See full deck here.