Deluxe Queer is a monthly dinner pop-up centered around gathering LGBT friends and family  over a fine dining experience.

  1. Brand book
  2. Naming + positioning
  3. Logo + collateral
  4. Social media strategy
  5. Marketing strategy
  6. Customer retention strategy

The problem

Launched by Sean Ang in 2022, the first time founder had no experience in building a brand. An avid home cook and a transgender non-binary person, they wanted to fuse both of these aspects together.

With the ever ongoing violence against LGBT people in safe spaces such as nightclubs and bars, Sean wanted to create a table where others could meet with comfort in mind.

I came in to best assist on all aspects of brand building.

︎︎︎ See the full deck here