Underscore_SF celebrates the personalities, stories, and voices that make this slice of Northern California wildly distinctive.



The request


A long time friend and collaborator in the media space, I approached Matt Charnock about creating their logo marks for the launch of their SF Bay Area publication, Underscore_SF.

We wanted to create logo marks that resembled city life, was approachable, and could be used and transformed in many different ways. 

This collaboration took two weeks to make as we were under a launch time crunch but we decided on designs that featured the iconic bridge and a typeface that resembled streets interweaving.

Portrait of Matt Charnock by Cut Collective